If you’re a freelance or self-employed web designer or developer you know all too well about the ups and downs of cash flow. You’ll also know that the concept of passive income in our field is not one that many of us web workers entertain or know much about. So here’s what I can share with you on the subject of creating and profiting from a passive income as a web geek … and hopefully give you an insight into how you can smooth out the peaks and valleys of your cash flow in a way that can truly change your life.
[*Results may vary. Contains no traces of peanuts.] No matter what kind of web work you do there is a small quiver of keyboard shortcuts you should memorize. Shortcuts you’ll want to use over and over and over again. Think about it … in a single day a typical computer worker will run the same commands repeatedly; stuff like “Save” , “Undo” … right? Go with me here for a minute while we run some conservative numbers. OK, let’s assume it takes an average of 3 seconds to go mousing for menu commands that you use an average of 10 times an hour (3 seconds x 10 repetitions an hour = 30 seconds per hour). Then times that by a 8 hour work day (30 seconds x 8 hours = 240 seconds) and you get 4 minutes for the day.
Before you start thinking woopdey freakin’ doo … go ahead and multiply that 4 minutes a day by the 250 odd work days in any given year and you get: 1,000 minutes. Now replace those mouse actions with much faster keyboard shortcuts — which I estimate are at least two thirds faster — and you’re on your way to an extra 660 extra minutes (11 plus hours) in your life per year to spend doing something else than mousing for File > Save.
Selling God, spiritual beliefs, blessings and superstitions is the original big business and like all organizations, religions use visual devices for branding themselves. The marketing techniques may have evolved along with technology, yet one thing amongst most religions has stayed incredibly consistent: their branding.
To me, that’s very interesting. I mean think about it; unlike prolific brand marks of our times like the Nike swoosh or the Apple apple, some of these religious symbols have been in circulation for centuries if not thousands of years. Lets take a look at some of these brand marks … those belonging to religions big and small, old and new.
Cripes. Have you tried to register a domain name lately? If you have, you’ll now that typing in anything remotely recognizable in one or two word combination is more than likely going to return results something like: “This domain is already registered.”
Then get red in the face as you repeat this search process a hundred times attempting to find a name that isn’t complete gibberish and/or 5 words long. Next time you’re in the market for a domain name, check out this crop of domain name generators and search tools that that will make your life way easier.
Looming stock market crashes. Government bailouts. Rate cuts. Recessions. Depressions. These are all words gladly being thrown around by the mainstream media of late. And we all know the mainstream press loves nothing more than selling us doom by the truck load.
I’m no economist, but it seems only natural that markets should correct themselves (level off and perhaps retract) after consecutive years of positive domestic and global growth. In any case, the situation is what it is. So what’s a freelancer to do amidst leaner and tougher economic times? The answer is: Be even more valuable to your clients.
One of the best and arguably easiest ways to generate good faith with your clients is via the customer service you provide. I’m an advocate of providing killer customer service wherever possible for many reasons. A large part of that killer service is how fast you get back to your clients.
Yep, speed is important! The old cliche is that “time is money” and when your clients consistently get super fast responses to their queries, your stock with them invariably goes up. It’s also important to understand that as a freelancer one of your greatest strengths is your mobility. Studios and development teams aren’t generally able to respond as quickly as you are. So get guerrilla and leverage that competitive advantage to the max!
At the time of writing this, job giant SimlpyHired.com claims to have over 5.8 million jobs in their database. According to their web design and development job data, the salary range for a typical position in the US web industry is $55k to $74k. This spans general web design and development through to specialist niches such as user interface design.
What surprised me the most was that flash design and development jobs have a lower average than general web design and development positions. I’d always assumed that the niche skill set of working with Flash paid better, not worse.